Making decisions is a big part of running a business, but relying solely on gut feelings can sometimes backfire. Back-end analysis allows business owners to gain insights they might not have considered. This can lead to more money through better sales, customer relationships, and efficiency. In today’s blog, we’ll discuss how AI enhances business intelligence.
Business intelligence (BI) uses data to improve business understanding and decision-making. BI doesn’t predict the future or tell managers what to do, but it helps them understand how their business operates. This information can improve operations, marketing, sales, and customer support.
The key component of any BI platform is raw data. This data is collected from various sources to provide a true picture of the business. A BI platform processes this data to deliver useful information for decision-making. Here’s how it typically works:
Many tools offer analytics, often using machine learning or AI. The more a software tool can automate, the more beneficial it can be for a business. From websites and CRMs to standalone products, numerous tools with backend analytics can improve decision-making and efficiency.
If your business wants to unlock its potential using analytics and intelligence tools, contact Databit. Our experts can help you with every step, including setting up a data warehouse and suggesting the best tools for your needs. For a consultation, call us today at 201-529-8050.
About the author
Databit has been serving the Mahwah area since 2004, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses. It's always been our goal to provide enterprise-level IT practices and solutions to the small business sector, with small business prices. Our experience has allowed us to build and develop the infrastructure needed to keep our prices affordable and our clients up and running.
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